מחבר: Michal

ברוקס-קרת שולחן עגול 1

השולחן העגול נפגש אחת לרבעון במשרדי ברוקס-קרת באווירה אינטימית מאוד, במטרה להפגיש בין משקיעים, הון סיכון, משרדי Family עם סטארט-אפים רלוונטיים ויזמים מחברות הפורטפוליו של BK, בליווי סמנכ"ל הכספים והצוות הפיננסי שלהם. חברות מציגות את הפיצ'חים שלהן, ואחריהן פגישות 1:1 עם משקיעים רלוונטיים. המטרה העיקרית שלנו היא לעזור לסטארטאפים בכל השלבים להשיג יותר חשיפה ולפנות […]

בנה את התקציב שלך בקלות

כל יזם צריך תוכנית עסקית, הכוללת תקציב ואסטרטגיות תזרים מזומנים. כאן תמצא דגשים לתהליכי העבודה שלך, תזרים מזומנים ומודל תוכנית תקציב להורדה ויצירת דוח תקציב משלך. צור תקציב

איך לגשת לבניית תקציב לשנת 2025 בצורה שתפתיע אותנו (לטובה)?

סוף השנה מתקרב, ואיתו מגיעה הזדמנות לבנות תכנית פיננסית שתנחה אותנו לאורך שנת 2025. זה הזמן לעצור, לבחון את ההישגים של השנה שחלפה, ולהתמקד ביצירת תשתית חזקה שתאפשר לנו לממש את היעדים והשאיפות שלנו לעתיד. אבל לפני שאנחנו פותחים את האקסל ומתחילים להכניס מספרים, הנה כמה עקרונות ונקודות מפתח שאני תמיד דואג לשלב בתהליך.   […]

מענקים כספיים לביצוע פיילוטים/שיתוף פעולה בפיתוח עם חברות זרות?

אחד השלבים החיוניים ביותר בצמיחת סטארטאפים הוא ביצוע ניסויים או פרויקטי פיתוח משותפים עם שותפים בינלאומיים. זהו שלב חשוב ביותר במסחור של מוצרים טכנולוגיים חדשים. ה-IIA (רשות החדשנות של ישראל) מציעה תוכניות רבות לתמיכה בפרויקטים של פיתוח משותף. הקריאות לפעולה אלו נועדו לקדם צמיחה עבור חברות ישראליות בעלות שותפים אסטרטגיים בינלאומיים, ומעודדות חברות צעירות לגשת […]

מחירי העברה

תיעוד ודרישות דיווח של מחירי העברה ישראליים מעודכנים. בספטמבר 2022, רשויות המס הישראליות (ITA) הציגו שני סעיפים חדשים כדי להשלים את תקנות תמחור ההעברה הקיימות שלה (כלומר, סעיף 85א). שני הסעיפים החדשים (85B ו-85C), למעשה מאמצים את עקרונות הפעולה 13 של ה-OECD של שחיקת בסיס והזנת רווחים (BEPS), המציגים את דרישות תיעוד תמחור ההעברה שלוש […]

עובדים טסים לחו"ל – זה יכול להיות כאב ראש גדול, או לא!

עובדים שטסים לחו"ל לרגל עסקים וזקוקים לטיפול רפואי? זה יכול להיות כאב ראש גדול, או לא! 😊 כעת, כאשר הנסיעות חזרו לשגרה הרגילה שלנו, ובזמן שאתם מתמקדים בהקמה ובפיתוח העסקי שלכם, תצטרכו לטפל בסידורי הנסיעות של העובדים שלכם, כולל הביטוח הרפואי שלהם. שגרת הטיולים בעידן "פוסט וירוס קורונה", אם אפשר לומר זאת (קוביד19 לא נגמר… […]

מה מיקור חוץ שמנהל כספים יכול לעשות עבור הסטארט-אפ שלך בסבבי המימון שלו?

איזה מיקור חוץ מנהל כספים יכול לעשות עבור הסטארט-אפ שלך בסבבי המימון שלו? מאת: לירון כפיר, סמנכ"ל כספים לאחרונה אנו רואים הרבה מיזוגים ורכישות, אקזיטים, SPAC ו IPOs בחברות סטארט-אפ שכתוצאה מכך הפכו לחדי קרן. יותר ויותר משקיעים והון סיכון בוחרים לאמץ אסטרטגיית "להיות גדול מהר" ולהשקיע בעסקים שיש להם את היכולת והחזון להתרחב במהירות לחברות של מיליארדי […]

סין, ללכת או לא ללכת?

סין, ללכת או לא ללכת? כמה טיפים לסטארטאפים ישראלים כאשר חברות ישראליות מתכננות את האסטרטגיות הגלובאליות שלהן, הן בדרך כלל מכוונות לשווקים בארה"ב ובאירופה. זה מובן כי למרות הזדמנויות אינסופיות של שוק עצום למוצרים ופתרונות טכנולוגיים, חוסר היכרות עם הכללים והמנהגים המקומיים ירתיע יזמים נבונים. עם זאת, מה שיותר הגיוני עבור יזם הוא להעריך באופן […]

ביטוח סייבר

ביטוח סייבר – ביטוח שיכול להגן על הארגון שלך מפני קטסטרופה ישראל היא חממה להתקפות סייבר. פושעי סייבר וטרוריסטים מונעים בדרך כלל מרווח כלכלי, אך לחלקם יש גם אג'נדות אידיאולוגיות או גיאופוליטיות. על פי דו"ח חדש של IBM Cyber Security, 23% ממתקפות הסייבר העולמיות בשנת 2020 בוצעו נגד מוסדות פיננסיים וביטוחים ועוד 17.7% נגד חברות […]

ניהול מזן אחר

כך היינו  סתיו 1995. שלושה צעירים, בשנות העשרים המאוחרות לחייהם, מחליטים ‘לקפוץ למים’ לטובת חלום אחד שמנצנץ. להקים עסק עצמאי לשירותי חשבונאות במיקור חוץ.  מונעים מתוך מחויבות למצוינות, הם עושים במלאכה ימים כלילות. מאתגרים את עצמם במציאת פתרונות ייחודיים, מפתחים כלים ושיטות עבודה.  ההמלצות עוברות מפה לאוזן. הביקוש לשירות גואה. קהל הלקוחות הולך וגדל. העבודה הייתה לציר שסביבו חגו חייהם. מה […]

אוטומציה ודיגיטציה של עולם הנהלת החשבונות

חוויה מתקדמת וחדשנית בעולם הנהלת החשבונות והכספים כולנו מכירים את התחושה המתסכלת שיש לנו ערמות מסמכים סביבנו ושאנחנו בלחץ להספיק לסדר את החשבוניות לשלוח לרו”ח כל חודש. לקוחות רבים עדיין עובדים בשיטה הזו, מגיעים פיזית לרואה החשבון או שולחים שליח עם החשבוניות, וספקים עדיין מגישים חשבונית נייר. איך עבדנו ככה עד היום? אם עד לפני כמה […]

ניהול משברים במגיפה

משבר COVID-19 תפס את כולנו בהפתעה. מי יכול היה לדמיין מגיפה עולמית בממדים כאלה? האם מגיפות לא היו בעיה עבור מדינות עולם שלישי נחשלות, מחוץ לטווח הראייה והלאה? למי אכפת ממגפות או רעב או אפילו מלחמה גדולה המשפיעה על אפריקה? מי משקיע שם משאבים בכלל? "זה לא שלנו, זה רחוק", זה מה שרוב האנשים ורוב […]

אושר ארגוני כמנוף להצלחה

שביעות רצון ואושר במקום העבודה מגדילים את תפוקת העובדים ב-31% והשקעה באושר של העובדים משפרת את הרווחיות הארגונית ב-147%. למעשה, עובדים שדיווחו על רמות גבוהות יותר של שביעות רצון במקום העבודה השתמשו פי 10 פחות ימי מחלה מאשר עובדים לא מרוצים. בכל ארגון, אסטרטגיית אושר חיונית לפרודוקטיביות ולרווחה העסקית, והגיע הזמן להבין מדוע! ההון האנושי […]

האם אתה גידור או ספקולנט??

זה לא תמיד ברור כמו השמש העולה, כשמנסים להבהיר לאיזה צד אנחנו שייכים. בקשר לקהל שלי כאן "ראשי תיבות של VC, מייסדי סטארט אפ, סמנכ"לי כספים והנהלה" כולכם גידורים מהבחינה הזו. בפסקאות הקרובות, אנסה לפשט את הדברים ובתקווה לתת לכם הקוראים הבנה טובה יותר. חוזי פורוורד משמשים בעיקר גידורים, ספקולנטים ובוררים, אשר ממלא תפקיד מרכזי […]

מדוע ההון האנושי הוא הנכס החשוב ביותר בארגון

חשיבות השמירה על ההון האנושי כנכס המשמעותי ביותר בארגון- בימים כתיקונם ובעיתות משבר בעידן המודרני קיימת כבר הסכמה בקרב מנהלים על חשיבותו של ההון האנושי ותרומתו להצלחת החברה. מקובל באותה מידה לשמוע עובדים מדברים על כך שהם מתוסכלים בעבודתם ומהמנהלים המעסיקים אותם. כל חברה זקוקה לנכסים, כולל ההון האנושי שלה, בכדי להצליח. גם חברות התלויות […]

סמנכ"ל הכספים של ברוקס קרת הגדיל את תזרים המזומנים של חברת סייבר ב-1,000,000 דולר בשנה אחת

סמנכ"לית הכספים חולקת במה שהיא עשתה כדי להגדיל את ההכנסה של חברה בלמעלה ממיליון דולר תל אביב, ישראל, 1 בספטמבר, 2020 /PRNewswire/ — תפקידו של סמנכ”ל כספים הוא יותר מסתם ניהול הכספים של החברה – הוא דורש להיות יצירתי ואסרטיבי, במטרה לשפר את השורה התחתונה. עבור חברת סייבר אחת שבסיסה בישראל, זה היה ברור במיוחד כאשר סמנכ"ל כספים […]

Only 16% of startups succeed! how can you become one of them?

A report published this year by the Central Bureau of Statistics (CBS) indicated that Only 16% Of Start-Ups reach maturity. Most startups close even before they have a product at hand. This raises the question how a change in the development model and budget management of start-ups will allow them to succeed. So, why do so many start-ups fail? Seed investments allow most start-ups to “start up” and recruit the staff they […]

Getting your start-up ready for fundraising – a to-do list

You have been bootstrapping for months, exhausted your personal resources and the FFF (family, friends and fools) well has dried up a long time ago. You realize it is time to raise money from the venture capital ecosystem such as angel investors or VC funds for your start-up. As with most things in life – […]

21 Tips for Entrepreneurs for Building a Budget

A Real Budget That Reflects Existing Knowledge – The main purpose of the budget in a startup is to implement the vision into a practical plan of operations in a way that both entrepreneurs and investors can truly examine the enterprise’s viability. Therefore, do not be afraid of dealing with difficult questions that may arise, […]

Part 2 of 2: Successful recruitment of startup employees: most definitely possible mission

In the 1st part of “Successful recruitment of startup employees”, we discussed about how to properly manage talents’ recruitment process by 3 key guidelines for recruiting employees: Marketing the job to the candidate and creating value for a candidate to choose you. Management of a precise and fast recruitment process. Creating an experience for the candidate. […]

SOFTWARE: TO PATENT OR NOT TO PATENT?

When developing technology, especially in the Hi-Tech field, the question arises as to whether the technology development should be patent protected. The short answer is yes. The longer answer is more complex, and involves several considerations, including the limited financial and human resources startups usually have. One should bear in mind that patent protection starts […]

We Live in a Digital World – Untouched by Coronavirus

As coronavirus affects nearly every corner of the world, it’s time to focus on nurturing relationships using digital channels The top headlines in nearly every major news outlet, global and local in most countries, are about coronavirus. International events are being canceled, travel restrictions have been put in place in many countries, and every day […]

Are you dreaming of an IPO? Perhaps you should sail a boat!

Hey founder, are you dreaming of an IPO?  Perhaps you should sail a boat! Diane Green, co-founder of the multibillion dollar company VMWEAR  that went public a few years after its inception as a startup , says sailing has taught her to be a better entrepreneur. In a speech which she gave a few years […]

Where can you Find the most cost-effective office spaces to rent?

Let us begin with the simple truth – cost matters, it always does. Its importance, however, it is much less than usually attributed to it! Suppose you work in the field of Cyber or FinTech. Renting an office in Rothschild Boulevard will cost you NIS 8,000 a month (a small office J), while an office, […]

What Does Your Cloud Platform Have to Do with Long Distance Running?

When I meet entrepreneurs my first question is: “Do you run?” Usually they look at me with puzzled eyes, and then I explain: There is one thing that is common to all entrepreneurs: they are always running. They run after their production, costumers, investors… as an ultra-marathon runner I see an inseparable connection between long […]

Medium-sized business in growth, what are the financing options today?

The Marker published on April 15, 2019 the article “This is how the banks ride on medium-sized businesses.” The article shows that the competition between the banks in the medium-sized business sector is negligible and that in 2018 the banks’ profitability from this activity increased significantly. As of today, this activity contributes to around 16% […]

Setting up an office in Israel

Working in Israel can be a positive experience from both a business and cultural perspective. When it comes to choosing an office space in Israel, there are several considerations a company should make: 1. Basics The number of full-time employees and fly-in visitors that are expected to use the office. The ideal space configuration for […]

Hours of Work and Rest in the Age of WorkLeisure

Once upon a time, not so long ago, we woke up every morning, drove to work, signed in using the attendance card at the designated place, spent about 9 hours in our workplace, and as the nine hours ended we headed home. From the time we left the workplace until the following morning, we didn’t […]

Increasing Your Meeting Productivity – Tips for Entrepreneurs

Starting a business, whether it’s based on technology, a new marketing concept or a product is always exciting. Once you have gone past the initial stage of developing your idea and clarifying what your business is going to be, you will have many business meetings. The question is – How Can You Have The Most Productive […]

Annual Due Diligence (DD)

With the Chaggim now behind us, and a relatively long stretch of real working time ahead of us, it’s a great time to reflect or what was, and where to go from here. The Tishrei holidays build into our annual calendar a time of “Cheshbon Nefesh חשבון נפש – ” or “personal accounting”. This period […]

Managing Finance in Stormy Times

Join us to an instructive gathering & breakfast for CEOs, CFOs and enraptures of startups in growth stages. In challenging business and finance times, Brooks-Keret & Stripe experts will share valuable information about disruptive strategies, technologies and decisions making. We're excited to host Fidelis Family Office, that will enlighten investors' perspectives. Save your seat! https://lp.vp4.me/xk6c

3rd WONDER FOUNDER

Our 3rd WONDER FOUNDER joint event with our partners and friends at @AnD Venturs

Brooks-Keret's 2nd #WonderFounders Event

A group of amazing women from various industries presenting their interesting startups. You are all #WonderFounders! A BIG thank to #AndVentures for hosting this great event.

The Fintech Approach Event

join us at 'The Fintech Approach" event, May 31st 10-12am Joint event for CEO's, CFO's and Financers of Startups and Technology companies are welcome to join and learn about how to deliver your financial department to the next level! Register – https://lp.vp4.me/qsbp

BK's Podcast – "STARTER"

A NEW and inspiring chapter of BK's Podcast – "STARTER" – is ON AIR! Dudi Siboni is hosting May Piamenta , Co-Founder & CEO of Vee, a platform which empowers people to change the world by doing good. May Piamenta, It was a pleasure to interview you and learn about your great initiative. Enjoy listening! […]

Congrats #CyberMDX !

The Israeli-American cyber company Forescout Technologies acquires the Israeli cyber company CyberMDX, in about $80 Million! Read more

Summary Year End Interview with Gil Keret

“We see senior and experienced Israeli managers who know how to take a company and build it into impressive global proportions,” said Gil Keret, co-founder.. Read More

The Chain of Trust in Business

The Blockchain revolution to the world of business transactions can be as significant as the Internet revolution was to the world of information. Blockchain has the potential to define new business models and disrupt existing models by eliminating the need for intermediaries. Blockchain provides a solution to the problem of trust in business, which constitutes […]

The World of VAT Today

Each year, billions of dollars in VAT is left unclaimed globally. More than $20 billion in fact – with most of it a result of unawareness, language complications, the need for manual upkeep and a lack of resources within organizations to handle the reclaim process. Aside from that, businesses that operate in countries where they […]

Are you part of the 1%?

On average, a VC reviews 400-600 companies for ”A-round” investments each year and selects 4-6 (1%) of them. Large angel investors review 100-200 companies for ”A-round” investments every year, and also choose only 1-2 (1%) of them. What about the Remaining 99%? Are they all simply “Not Fundable”? Definitely Not! In many cases founders simply fail to convey their business message. They […]

Additional Tax Credits Points for Parents starting in 2017

On May 28, 2017, the Israeli Tax Authority published a notice regarding the Income Tax Law (Increase of Credit Points for Parents) (hereinafter: “the Notice”). According to the Notice, tax credit points for fathers and mothers for their children up to the age of five were increased in years 2017 – 2018 only. At the […]

How Angel Investors Can Assess and Neutralize Risks?

 For an angel investor, especially a serial one, it is not always easy to understand all the nuances of a project except when the project centers on his/her core competencies. However, even in this concatenation of circumstances, it is necessary to be greatly aware of all current trends, adjacent markets, hidden and evident competitors and […]

Start-Ups! Is LinkedIn better for you?

While meeting with potential customers, my first questions “What do you want to achieve? What are your goals?” The answers vary, and split among the types of services: Some customers want a simple site while others want a flashy image site. Some are working towards B2C, and it is appropriate for them to promote themselves […]

Lighthouse – Through The Eyes of an Elastic Entrepreneur

By Shahar Larry, Tinker at Lighthouse Community for Entrepreneurs Lighthouse was a huge surprise. It may sound melodramatic, but I think it was one of the biggest surprises in my professional life. I’m serious. I met the Lighthouse team almost a year ago, around May of 2016. I thought they were a bit crazy. These […]

Enel & Brooks-Keret Financial Management Sign Start-Up Scouting MoU

Rome, Tel Aviv, February  2017 – Enel and Brooks-Keret Financial Management have signed a Memorandum of Understanding (MoU) that will see the two companies work together to scout high-tech and start-up businesses working in Israel’s Silicon Wadi that will have the chance to work with Enel to develop their technologies while being supported by one […]

Why do I need a Founders Agreement? I know my Co-Founders

When you kick-off your new venture you should not forget to formalize your relationship with your co-founders.  It is important to make sure that you and your partners understands each other’s expectations, as “good fences make good neighbors”.  It is also important to deal with some important legal aspects of the venture, that must be […]

Do you need to travel the globe for work?

Financial Services in Israel

  If the answer is yes, then we are sure that you have gone thru the same procedure almost everyone else goes through. Call up your travel agent, get a few flight & hotel options to choose from, end up closing the flight tickets with the agent but go online to close the hotels due […]

How to Easily Manage your US Startup from Tel-Aviv?

If you're ready for your next step and decided to hit the US market, here are some tips for a smooth start: Create your circle of trust – you're about to get into a whole new world of regulatory requirements and you need the best advisors to walk you through it. You need Israeli and […]

How Branding Can Help Start Ups?

  The time men spend in trying to impress others they could spend in doing the things by which others would be impressed At what stage should startup companies begin to contemplate branding? From our experience, startup entrepreneurs almost always apply to a branding company in the last or final stages of product development, a […]

3 Minutes to Midnight

The clock is ticking, what are you going to do about it? On January 2016, the Bulletin of the Atomic Scientists have set the doomsday clock – a metaphor of how close humanity is to destroying the planet (and ultimately itself) – to 3 minutes to midnight, which is the closets it has been to midnight since […]

SALES – Why is it so important to follow up on leads and customers?

  You might be reading the headline and thinking: “daaaahhh, because it’s important!”, yet many salespeople – fail to do so. Sales is a wide world; it’s exciting, challenging, energizing and: demanding.  You must be “on top of things” all the time. You must be contacting new leads, warming them nicely and consistently closing deals. All- […]

Our Quarterly Tip

  "Once you've opened your start-up company, think big from day one! Work in an organized way and you will benefit from it in the future. From a financial point of view, work with financial service providers and advisors such as Big 4 accounting firms that provide start-up companies top-end services. Trying to save money […]

CONSIDERING ADDING A PARTNER TO YOUR START-UP? 3 TIPS THAT WILL HELP YOU DO IT RIGHT

  You’ve got an idea and the technology to establish your own start-up, you've begun working, but have discovered fairly quickly that…oops, something isn't quite right yet in the wonderful plan you've been dreaming of for so long and are on your way to making happen.  Something significant seems to be missing to complete the […]

Investors, Clients and Your Brand

You have a great idea. You do your research, develop a concept, a prototype and finally a working product. You’re good to go, right?! Well… mentoring startups at various stages I often see founders putting the majority (and in some cases all) of their focus on product and technology, relying on it alone for their […]

“Soft Landing in the U.S.”

  Interview with Isaac Elkah, founder and CEO of Preferred Depot. Preferred Depot’s founder, Isaac Elkah, a veteran of the Israeli high-tech industry, brings more than 20 years of experience in operations and customer service and was twice relocated to the U.S. by Israeli companies (CMT/Thales, Syneron-Candela). After more than a decade in executive positions […]

Using Old School Marketing Methods in a Modern World

As the world moved forward into the age of internet and social media, businesses had to adapt and change their marketing methods in order to keep up. While the main strategies remained the same, channels changed and sales letters and print ads were replaced with landing pages, banners, and social media strategies. As advertising and […]

Our Quarterly Tip

"If you look at a list of successful startups over the last few years, you'll notice that most have one thing in common: multiple founders. Starting a company by yourself puts you at a distinct disadvantage for several reasons. Beginning a business is a lot of work, and several important things will likely fall through […]

Inter-Company Forex Loans – The Hidden Exposure

Intercompany loans are often a source of exposure to financial risk. We encounter cases where affiliate companies provide loans from one to the other, believing that “it cancels out in the consolidated report”. This isn't always the case, especially when the loan is denominated in a currency other than the functional currency of one of […]

Is Your Post-Money Value Relevant?

Most investors and founders in start-up companies rely on post-money value for purposes to determine the impact of a new round of financing or a grant of stock options. This is misguided. Why? A company’s post-money value is typically based on a simplified version of its cap table. It ignores differences in share classes, including […]

The Rise Of Collaborative Consumption and The Crowdfunding Evolution

Money makes money We all know the expression "you need money to make money". This could explain why the past decade has witnessed a large increase in the number of everyday investors – those who earmark part of their disposable funds for investment in various channels that may yield profits. Correspondingly, the public's financial assets […]

A very promising startup: VocalZoom

How many times you wondered what it’s like if you had a "Knight Rider" car which you could talk to and just tell it what to do. This car identify you when you come, just as if it was your human assistant, and perform simple tasks at your request. How many times you had to […]

Look at the new skin cancer screening platform- Dermacompare

  DermaCompare is a revolutionary skin cancer screening platform that enables physicians to identify and monitor changes in their patients' skin characteristics. DermaCompare was developed by Emerald Medical Applications, a digital health startup. Emerald's technology utilizes the knowledge of military image processing and big data analytics to improve the analysis of medical images for the […]

How to Manage a Cap-Table for Your Business?

  A cap table (aka capitalization table) represents a breakdown of your shareholders' holdings. When a company first starts out – everything is quite simple – there is usually one or two classes of shares and few shareholders. But quickly enough (let us hope), things get more complex: the company seeks to raise a seed […]

3 INTERESTING ISRAELI MUSIC APPS

  Our smartphones became our primary media player. Today, there's a huge community of developers that create apps that can better the experience on our phones. This time I chose to focus on 3 Israeli Music Apps that make this experience much better. Fusic “takes the selfie to the next step” according to its app […]

How to Properly Pitch to a Venture Capitalist

When it comes to pitching to a venture capitalist who may be interested in the products or services that you provide, it is still primarily an art form that combines facts, potential and persuasion. However, there are still effective guidelines that you can follow which will maximize your chances to impress and get the financial […]

Fundraising for Startups

Fundraising for startups can be a daunting prospect and often the success or failure of your pitch comes down to your own personal performance and credibility as an entrepreneur. If you’ve identified investors there are four key areas you need to know inside out in order to impress and really showcase your talent and ability; […]

Brooks-Keret is celebrating 20 years in business

  20 years passed from our very first customer in 1995 who believed in our ability to create value through our financial services, to become the growing financial management services company we are today, with approximately 300 clients and thousand along the journey. This year marks a major milestone for Brooks Keret as we celebrate […]

How to Pitch to Angel Investors

For entrepreneurs that are making a presentation to an angel investors, you will need to avoid the common mistakes that can cost you their support. A presentation for angel investor does not need to be a pure sales pitch nor a droning rundown of data and obscure information. You will need to find the right […]

Online Product or Mobile App – Which One is Better?

2014 marked a change in internet usage trends. Cellular phones replaced the PC as a gateway to the internet. This change in usage trends affects the way we use and design online products from the ground up. To adapt products to several screen sizes we can create a responsive platform, develop a mobile application or […]

A Closer Look at Entrepreneur: Lior Tal – CEO RepnUp

What gave you the idea to create RepnUp? Today, many meaningful events in person’s life such as getting into college, getting a job, keeping a job and finding a life partner, are dependent on what they “look” like on social media. The idea to build Rep’nUp came from reading articles about college admission officers that […]

מבט מקרוב: טל ברנח, יזם מנוסה ומשקיע

  טל ברנח , שהיה יזם של כמה חברות במשך 17 שנה, וב–2011 החליט לעבור צד ולהתחיל להשקיע. בין היתר, הוא היה היזם של BeInSync , ואורקה אינטראקטיב . בסך הכל הוא השקיע כאנג'ל ב–13 סטארט־אפים.  בראיון שנערך עמו באחד מבתי הקפה בשדרות רוטשילד בתל אביב, כשסביבו שוכנות החברות שבהן השקיע, הוא מספר כי 
"ב–2011 החלטתי להתחיל ולהשקיע בחברות צעירות […]

Transfer Pricing (TP)

  One of the most common methods of reducing the overall tax burden of multinational entities (MNEs) is by entering into international transactions between the companies comprising the group. Through such transactions, the MNE shifts the group's profits from countries with high tax rates to jurisdictions where tax rates are lower. Google, for once, is […]

Improve Your Marketing Efforts in 2014

  Here are 7 Tips that can Help You Improve Your Marketing Efforts in 2014:   1. Time to Get Social Be sure to be active on Facebook, Twitter, Instagram and Linkedin. Engage in conversation with your customers, Share their posts, like their pages and be sociable! 2. Increase Your Testimonials. Your clients will want […]

E news by Dafna Rolls

I am often asked if cold calling really works or when to bring cold calling in-house. Business owners can get meetings with potential clients through a variety of sources and many channels such as introductions from business partners and customers, using social media and LinkedIn. When I speak with business owners I always confirm to […]

It’s time to start planning for the new accounting year.

As the new financial year cruises by, it’s the perfect time to start reviewing your performance and to decide on the right foot this year. Here are some tips: Review your financial management.  Timely accurate reporting is vital to the success of your start up and future funding rounds. Ensure your budgets are up to […]