CONSIDERING ADDING A PARTNER TO YOUR START-UP? 3 TIPS THAT WILL HELP YOU DO IT RIGHT
You’ve got an idea and the technology to establish your own start-up, you've begun working, but have discovered fairly quickly that…oops, something isn't quite right yet in the wonderful plan you've been dreaming of for so long and are on your way to making happen. Something significant seems to be missing to complete the […]
Investors, Clients and Your Brand
You have a great idea. You do your research, develop a concept, a prototype and finally a working product. You’re good to go, right?! Well… mentoring startups at various stages I often see founders putting the majority (and in some cases all) of their focus on product and technology, relying on it alone for their […]
“Soft Landing in the U.S.”
Interview with Isaac Elkah, founder and CEO of Preferred Depot. Preferred Depot’s founder, Isaac Elkah, a veteran of the Israeli high-tech industry, brings more than 20 years of experience in operations and customer service and was twice relocated to the U.S. by Israeli companies (CMT/Thales, Syneron-Candela). After more than a decade in executive positions […]
Using Old School Marketing Methods in a Modern World
As the world moved forward into the age of internet and social media, businesses had to adapt and change their marketing methods in order to keep up. While the main strategies remained the same, channels changed and sales letters and print ads were replaced with landing pages, banners, and social media strategies. As advertising and […]
Our Quarterly Tip
"If you look at a list of successful startups over the last few years, you'll notice that most have one thing in common: multiple founders. Starting a company by yourself puts you at a distinct disadvantage for several reasons. Beginning a business is a lot of work, and several important things will likely fall through […]