You might be reading the headline and thinking: “daaaahhh, because it’s important!”, yet many salespeople – fail to do so. Sales is a wide world; it’s exciting, challenging, energizing and: demanding.  You must be “on top of things” all the time. You must be contacting new leads, warming them nicely and consistently closing deals. All- The- … Continue reading SALES – Why is it so important to follow up on leads and customers?